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Brand
Change Management -
Website & Collateral Materials Development
Section
One: Overview
B.I.G. was approached by Bond Brothers, Inc., a large construction
management company located in Boston, Massachusetts, and asked
to create a fully functional web site to increase the company's
market presence and ultimately assist in its long-term marketing
objectives.
At
the time of the request, Bond Brothers, Inc. was a known company
on the local level, but lacked a presence beyond the greater
Boston area. The development of a web site and collateral
materials, it was hoped, would help transform the company
by utilizing the latest technology to create a new incoming
stream of client prospects.
Section
Two: Strategy
B.I.G. worked with senior management at Bond Brothers, Inc.
to outline the parameters of the site, content categories,
graphics requirements and other aspects related to the overall
scope of work. Following this, B.I.G. organized a content
and launch team to manage the scheduling of tasks and deliverables.
B.I.G.
managed all the technical aspects of the site's design, development
and subsequent launch, and managed all third-party vendors
and sub-contractors. Working alongside company marketing representatives,
B.I.G. advised on content creation and content choice, and
worked under tight established deadlines to successfully launch
the site and go "live."
Section Three: Results
The end result, www.bondbrothers.com, is an attractive web
site that meets the initial client requests but includes a
polished stylistic finish in terms of layout and graphics.
The full-functional site has garnered immediate feedback from
industry players, and serves as a point of reference for existing
clients, prospective clients, vendors and employees.
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