Bond Brothers
 
(back to success stories)
 
Sector: Construction

Brand Change Management -
Website & Collateral Materials Development

Section One: Overview
B.I.G. was approached by Bond Brothers, Inc., a large construction management company located in Boston, Massachusetts, and asked to create a fully functional web site to increase the company's market presence and ultimately assist in its long-term marketing objectives.

At the time of the request, Bond Brothers, Inc. was a known company on the local level, but lacked a presence beyond the greater Boston area. The development of a web site and collateral materials, it was hoped, would help transform the company by utilizing the latest technology to create a new incoming stream of client prospects.

Section Two: Strategy
B.I.G. worked with senior management at Bond Brothers, Inc. to outline the parameters of the site, content categories, graphics requirements and other aspects related to the overall scope of work. Following this, B.I.G. organized a content and launch team to manage the scheduling of tasks and deliverables.

B.I.G. managed all the technical aspects of the site's design, development and subsequent launch, and managed all third-party vendors and sub-contractors. Working alongside company marketing representatives, B.I.G. advised on content creation and content choice, and worked under tight established deadlines to successfully launch the site and go "live."

Section Three: Results
The end result, www.bondbrothers.com, is an attractive web site that meets the initial client requests but includes a polished stylistic finish in terms of layout and graphics. The full-functional site has garnered immediate feedback from industry players, and serves as a point of reference for existing clients, prospective clients, vendors and employees.


Copyright © Belanger Consulting 2003, All Rights Reserved.

Belanger Consulting Home | Our Approach | Consulting Services | Experience | Client Experience | Success Stories
Research | Contact Us | Site Map | Privacy Policy | Legal