Section One: Overview
The Boston Intelligence Group (B.I.G., Inc.) was approached by Los Angeles-based Ascension Marketing to manage the research and development of 5 in-depth product-marketing reports for separate South Korean companies seeking entry into the U.S. market.

A key variable in each report was the need to capture current and projected sales of isolated products and industry segments, further analyzing this data to project potential sales growth and possible market opportunities for each product in question. Added to this, Ascension Marketing required an in-depth marketing and action plan as part of each report.

Section Two: Strategy
The B.I.G. team put in place a research team and report writing team to handle the heavy request of producing the five reports within the time frame of 1-month. With the designated team in place, B.I.G. presented for client approval a report outline for each report that included research, reporting and expected findings components.

For each report, the B.I.G. team synthesized information and produced concise market analysis on product background, current market conditions, market competitors, market opportunities and sales goals. The goal for each report was to provide the client with a recommendation as to whether or not U.S. market entry was desirable, feasible and executable.

Section Three: Results
For each report, B.I.G. produced a bound report with expert advice on the product and market segment in question. Feedback from the client, through Ascension Marketing, has been extremely positive and the reports have helped in the direct decision-making process for these Korean companies.

More importantly, due in large part to B.I.G.'s analysis, follow-up proposals and marketing plans have been requested based on our preliminary findings.