GETPRESS
 
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Sector: Professional Services - Communications

Communications Strategy & Program Management

Section One: Overview
Getpress.com, an innovative and flourishing online public relations service provider, approached the Boston Intelligence Group, Inc. (B.I.G., Inc.) for the purpose of seeking consultation on revising its existing computer network management system. At the heart of Getpress.com's concerns was the desire to relocate existing computer servers, and change the existing management component of the company's official website (www.getpress.com).

Section Two: Strategy
Following a full executive-level briefing with officials from Getpress.com, B.I.G. agreed to script a phased-in proposal designed to resolve Getpress.com's immediate and long-term needs. It was agreed to that central to the devised strategy would be the development of executive-level communications from Getpress.com leadership to existing vendors, an aggressive timeline for transition and implementation, and identified resources for the transfer of server and web site management.

Given the quick turnaround requested for the new strategy, B.I.G. was asked to present a plan to Getpress.com for approval on short notice.

Section Three: Tactics
B.I.G. convened a management meeting and outlined a plan that included:

  • Detailing the logistics of the server relocation, including the need to maintain company connectivity during the physical relocation of all equipment.
  • New vendor partnership options, with full price quotes and detailed responsibilities for new vendors.
  • Step-by-step server conversion plan with estimated time and cost of physical relocation.
  • A full internet management plan for the hosting, maintenance and ongoing support of the Getpress.com web site.

B.I.G. developed and submitted this plan to the executive team at Getpress.com ahead of schedule.

Section Four: Results
Getpress.com agreed in full to the terms of the B.I.G transition plan for the server and web site, and adopted each strategy in full.

The smooth transition of server relocation was carried out without any problems, and a new vendor relationship was secured for Getpress.com by B.I.G. Additionally, Getpress.com agreed to have B.I.G. assume the day-to-day management of the company's web site - including the responsibility for maintaining the hosting agreements and contracts currently in possession by Getpress.com.


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