1) Sales Force Assessment: Determine your
benchmark.
2)
Customer Service Satisfaction Survey/Assessment:
Are your customers happy with you and the service
you provide?
3)
Store/Field Skills Assessment - are your
Store Clerks/Representatives high performing for customers?
Are there skills that the Store Clerks/Representatives
need to learn and practice?
4)
Develop a training program for ALL Management
and employees to raise the level of quality customer
service across the board. Examples include:
i. Time/Task management
ii. Phone skills
iii. Active listening and customer skills
iv. Up-selling skills
5)
Coaching Program Setup (Nurture) - develop
a coaching/mentor program for ALL employees that will
cost effectively train new employees and reinforce
proper selling skills in current employees
6)
"Everyone Sells!" Program (Culture Shifting)
- instill and grow a culture of selling across the
board to increase the likelihood of "add-on"
sales or up-selling skills, e.g. "would you like
some windshield washer fluid with those new wiper
blades sir?"
7)
Incentive Programs (WIIFM Model) - for high
earning customers, establish a protocol and incentive
structure that ALL sales staff and customers.
8)
Enhance the Current Recruiting Model (Best Talent)
- retail store hiring practices, skills assessments,
job-task analysis.